Market reports
Kent
The largest county council population in the South East, with hundreds of providers, substantial commissioning spend, and sharp differences between districts, coast, commuter north and rural communities.
Last updated
- Adult social care market
Adult Social Care in Kent: Scale, Demand and the Market Outlook
Kent adult social care: 1.65m residents, 514 care homes, homecare sourcing pressure, nursing gaps and district-level variation across 12 districts.
- Key local challenges
The Key Challenges Facing Adult Social Care in Kent
Twenty pressures on Kent adult social care: scale, assessments, homecare, specialist gaps, prevention, safeguarding, fees, workforce and locality.
- Starting a care service
Starting an Adult Social Care Service in Kent: What the Market Evidence Shows
Starting a care service in Kent: test client group, district and commissioning before registration. Open homecare framework from April 2027 and 12 districts.
- Primary care market
Primary Care in Kent: Demand, Access and the Local Market
Primary care in Kent: 1.65m residents, 251 pharmacies, GP neighbourhood care, Pharmacy First, coastal inequality and Kent and Medway ICB commissioning.
Thinking of starting a care service in Kent?
Should I Start? gives a first reading on whether a care business looks commercially attractive in a given area, before you spend money on care registration.