Market reports
Wiltshire
Wiltshire has one of the largest and most geographically dispersed adult social care markets in the South West.
Last updated
- Adult social care market
Adult Social Care in Wiltshire: Capacity, Demand and the Market Outlook
Wiltshire adult social care: mainstream homecare generally sufficient, 328 out-of-county placements, 41-day supported-living waits and a large rural market.
- Key local challenges
The Key Challenges Facing Adult Social Care in Wiltshire
Ten pressures on Wiltshire adult social care: rural access, mainstream homecare, specialist supported living, out-of-county care and fragile workforce capacity.
- Starting a care service
Starting an Adult Social Care Service in Wiltshire: What the Market Evidence Shows
Starting care in Wiltshire: test locality and payer first. Mainstream homecare is generally sufficient; specialist and rural models need validation.
- Primary care market
Primary Care in Wiltshire: Demand, Access and the Local Market
Primary care in Wiltshire: 13 PCNs, 62 community pharmacies (June 2025), Warminster and Corsham access findings, and cross-boundary dispensing.
Thinking of starting a care service in Wiltshire?
Should I Start? gives a first reading on whether a care business looks commercially attractive in a given area, before you spend money on care registration.